Always on the look out for any interesting and innovative advertising, I was delighted to find something 3D and fun in the middle of the street in Amsterdam.
Essentially an advert for poker straight hair products from Nivea, the point of how straight it got hair was emphasised by a 3D glass box encasing loads and loads of hair straighteners! I'm pretty sure this got the point across, thought the only hesitation I have is that I came away remembering about hair straighteners, but having not noticed who the advert was by! Not a good sign. It would have been, simple, too, to get the product noticed amongst the creativity. Make all the hair straighteners the colour of the product - or write the name on them. Easily solved!!
Essentially an advert for poker straight hair products from Nivea, the point of how straight it got hair was emphasised by a 3D glass box encasing loads and loads of hair straighteners! I'm pretty sure this got the point across, thought the only hesitation I have is that I came away remembering about hair straighteners, but having not noticed who the advert was by! Not a good sign. It would have been, simple, too, to get the product noticed amongst the creativity. Make all the hair straighteners the colour of the product - or write the name on them. Easily solved!!
